Our Story and Staff

WOW Dancewear opened its doors in 1990, originating in Worcester, MA as Work Out Wear-house. Our clientele, at that time, consisted of both dancers in traditional black and pink togs, and aerobic excercisers who wore bright colored leotards. Decades later, the store morphed more towards dance and gymnastics. Just prior to moving to nearby Auburn, MA in 2011, the name was shortened to WOW Dancewear.