Our Story and Staff
WOW Dancewear opened its doors in 1990, originating in Worcester, MA as Work Out Wear-house. Our clientele, at that time, consisted of both dancers in traditional black and pink togs, and aerobic excercisers who wore bright colored leotards.
Decades later, the store's focus was stricktly dance and gymnastics. Just prior to moving to nearby Auburn, MA in 2011, the name was shortened to WOW Dancewear.
In January of 2022, WOW Dancewear, LLC was formed, a partnership of Barbara Prokopovich and Colleen Paradis, who brings a fresh approach to the company.
Decades later, the store's focus was stricktly dance and gymnastics. Just prior to moving to nearby Auburn, MA in 2011, the name was shortened to WOW Dancewear.
In January of 2022, WOW Dancewear, LLC was formed, a partnership of Barbara Prokopovich and Colleen Paradis, who brings a fresh approach to the company.
Owners-
Barbara Prokopovich
Patricia Otterson
Ranked amont the largest dancewear stores in New England, we pride ourselves with the ability to offer the very best brands in the industry.
Barbara Prokopovich
- 32 years of experience in the business
- vast purchasing power with major brands
- incomparable awareness of shoe and attire purpose, style and fit
- master pointe shoe fitter
- lengthy dance experience sets her up for success in the retail aspect of the art
- marketing is her forte
- a keen eye for what's trendy and sustainable
Patricia Otterson
- 25 years of dance related retail experience
- knowledge of all disciplines of dance and their requirements
- inventory specialist
- master pointe shoe fitter
Ranked amont the largest dancewear stores in New England, we pride ourselves with the ability to offer the very best brands in the industry.